The It Cosmetics Vitality Lip Blush ($24) is part lip gloss and part lip stain made with hydrating butters and oils. I got the color Je Ne Sais Quoi as part of a Holiday boxed duo along with the It Cosmetics Je Ne Sais Quoi Vitality Lip Flush Lipstick Stain.
In the tube, the color is a very pale milky pink. But on my lips it becomes a pretty medium pink color. It gives my lips a nice glossy finish and plenty of color so there’s no need for anything underneath.
The intriguing part about these Vitality lip products is that they look slightly different on everyone. The magic formula works with your own body’s chemistry to transform the color once it’s on your lips.
What makes these gloss stains hydrating is that they are formulated with “9 different butters and oils, plus collagen, peptides and hydrating hyaluronic acid”. It feels nice and light on my lips without feeling sticky.
Unlike the It Cosmetics Vitality Lipstick Stain, this gloss does actually stain my lips quite a bit. After it wears off my lips are left stained a pretty pink color.