It Cosmetics Vitality Lip Flush ($20) is a 4-in-1 product available in about half a dozen colors. It’s a balm, stain, lipstick and gloss all in one.
During the holidays Ulta had the Je Ne Sais Quoi color in a lipstick and gloss boxed duo. In the tube it looks almost clear in color but it changes on your lips to a sheer light pink.
These Lip Flush lipsticks are made with plum, cherry, argan and jojoba oils plus vitamins A, C & E, green & white tea and aloe. All of the ingredients are supposed to work together to treat, hydrate, condition, and nourish your lips.
On the lips this feels just like a moisturizing balm and not really anything like a lipstick. It’s very soft and silky smooth so it really doesn’t last long though. I find myself needing to reapply this often throughout the day.
It does keep my lips feeling moisturized when it’s on my lips but not long after it wears off. I don’t find that this Je Ne Sais Quoi color stains my lips at all either.
Overall I like the look of this soft pink color on my lips. It’s a nice product to use in a hurry to give your lips some hydration with a touch of color. You can easily swipe it across your lips and not have to worry about perfecting the application.
However, I don’t think I’d ever repurchase it. For way under the $20 price tag there’s a lot of other lip products that can do just about the same for my lips that this Lip Flush can.
Have you tried any of the It Cosmetics Vitality Lip Flush lipsticks? Do you think they’re worth the price?