The Maybelline Vivid Matte Liquid ($7.99) lip colors come in a range of 10 different colors. I picked up the lightest one to try, Nude Thrill.
I like the packaging. It’s a nice compact plastic tube with a nice size doe-foot applicator.
The formula has a whipped, mousse like texture. It goes on smoothly, is nicely pigmented and gives opaque coverage.
I’m confused as to why they call these matte though. It has a glossy finish that never dries down to matte.
The texture stays soft and creamy while it’s on the lips. Even with the glossy finish, it’s not sticky at all.
If you’re expecting these Vivid Matte lippies to be Maybelline’s version of a liquid lipstick, they are not. The staying power of these is pretty much non-existent. It transfers easily and wears away quickly.
I do like the color though. It’s a nice nude shade with just a hint of pink.
For what the Maybelline Vivid Matte Liquids are supposed to be, I’m disappointed. To me these are basically a lip gloss. So if you are really wanting a matte finish, you’ll want to skip these.