Benefit Roller Lash Mascara ($24) is a “super-curling and lifting mascara” with a plastic brush. The packaging is super cute with a rubberized handle made to look like an old-fashioned hair curler.
97% said it visibly lifts lashes
87% said it gives long-lasting curl
94% said eyes look more wide open
The “Hook n Roll” brush has a patent-pending hook design made to catch, lift and curl the lashes. I don’t really feel it “hooking” onto my lashes but it does seem to hold them enough to let me push and lift my lashes into place without curling them first.
The mascara formula has a nice consistency. Not too wet and not too dry and flaky. It easily glides through my lashes while nicely separating them.
I like to do the first coat with the inside curved section of the brush with the shorter bristles. I then use the longer bristles on the outside for my second coat.
Roller Lash gives my lashes both added volume and added length. I don’t have any problems with smudging or flaking throughout the day.
A Closer Look:
My Final Thoughts:
I am quite impressed with Benefit’s latest mascara. It does lift, define and lengthen my lashes without the need of my lash curler. I like that it easily removes at the end of the day as well, unlike their previous They’re Real mascara.